Michael Henderson

Director of Public Engagement (D.O.P.E)  
Marketing Consultant 

Michael Henderson is a recognized marketing strategist, brand builder, and creative dealmaker with a lifelong connection to music and business.

Born into the world of rhythm and hustle as the son of jazz and R&B legend Michael Henderson, he learned early that preparation, planning, and purpose can turn ideas into impact. His first real business moment came when he helped his father craft a song for Phoenix Suns legend Cedric Ceballos — a project that sparked his passion for the business side of creativity.

Living in Las Vegas, Michael saw an opportunity to blend entertainment and digital innovation. Since 2011, he’s helped major casino venues and entertainment brands drive over $12 million in revenue, partnering with global giants like Sony Music, Universal Music Group, and Warner Music Group.

Over the years, Michael has taken hundreds of successful client calls, guiding entrepreneurs, artists, and executives to refine their message, grow their visibility, and scale their business through data-driven marketing.

In 2016, he expanded beyond entertainment, helping small businesses in medical, real estate, beauty, and fashion industries grow through strategic digital campaigns that deliver millions of views and measurable profit.

Music Licensing, Publishing & PR Expertise (10+ Years Full-Time)

Alongside Michaels work in digital marketing, He brings over a decade+ of full-time experience in music licensing, publishing, and PR giving a unique advantage when working with creatives, entertainment brands, and businesses that rely on strong storytelling.

Henderson spent the past ten years helping artists, estates, and brands protect their intellectual property, negotiate licensing placements, monetize catalogs, and strategically position projects across media. From high-visibility sync opportunities to publishing administration and rights management, He understand how to connect the creative world with modern digital strategy.

His background in music publishing and PR also informs how to build marketing campaigns:

• crafting narratives that resonate across audiences,

• developing media-ready brand positioning,

• and leveraging industry relationships to amplify visibility.

For over a decade, Mike Henderson has helped businesses achieve clear, measurable growth through data-driven marketing and brand-forward strategy. His work centers on increasing visibility, lowering acquisition costs, improving conversions, and building automated systems that continue generating revenue long after the campaign ends.

Mike’s strength lies in his ability to combine creative direction with analytical precision — turning brands into high-performing digital ecosystems.

Core Specializations & Proven Outcomes

SEO & Organic Performance

Mike develops SEO frameworks that consistently deliver long-term, compounding organic growth.
His strategies have produced:

• Up to 80% increases in organic traffic within six months

• Higher search visibility for competitive keywords

• Stronger site authority through technical optimization & content structuring

Paid Advertising (Google, Meta, YouTube & More)

Mike builds and optimizes paid media systems that improve ROI and reduce waste.
Proven outcomes include:

• 30–50% reduction in cost-per-lead

• Higher-quality traffic targeting

• Scalable ad structures designed for ongoing efficiency

Branding & Brand Voice Systems

He develops brand messaging frameworks that sharpen identity and elevate trust.
His brand systems have resulted in:

• Stronger audience engagement

• Increased on-page conversions

• Consistent cross-channel messaging

Marketing Direction & Strategic Leadership

As a strategic advisor, Mike brings clarity to teams by defining the roadmap, priorities, and growth architecture.
Clients rely on him for:

• Actionable marketing plans

• Performance audits

• Cross-channel alignment designed to scale

CRM Optimization & Automation

Mike builds CRM setups that streamline processes and improve customer experience.
Outcomes include:

• Significant reductions in manual workload

• Automated lifecycle journeys that increase retention

• Accurate tracking across the entire customer pipeline

Email Systems & Lifecycle Marketing

He creates email systems engineered for engagement and predictable revenue.
Results include:

• Higher open & click-through rates

• Automated flows that convert leads into recurring customers

• Improved customer lifetime value

Why Clients Trust Mike

Mike’s work is grounded in measurable outcomes, system-building, and sustainable growth.
Across industries, clients have seen:

• Higher organic rankings and stronger search authority

• More efficient ad spend with better-quality leads

• Brand systems that convert more customers

• Automated marketing infrastructure that scales with the business

• Clear, strategic direction that accelerates decision-making

He brings a high-performance mindset to every project — ensuring brands see real, repeatable results.

Book a Strategy Call

Businesses that work with Mike gain:

• A clearer growth plan

• Stronger digital systems

• Higher-performing campaigns

• A strategic partner committed to outcomes

Book a 30-minute strategy call to identify opportunities and map out next steps for growth.

Below are current partners and most recent media.

*Click on The Photo to see Client Examples*